Ah, greetings, old chaps! ‘Tis I, sir Oscar Gough, back again with my gentlemanly slot-related musings and ponderings. Last month, I was personally invited by the Queen to celebrate princess the lovely Princess Beatrice’s 28th birthday, and dare I say, it was a lovely celebration! I don’t typically take time off of my slot hunting activities, and if I am to be quite frank, the sole reason why I went were because Elizabeth used to be a sweetheart of mine back in the 1930s, before she met that oaf Phillip. Ah, it feels like it was only yesterday when I, a mere professor’s boy with nary a noble blood cell in my veins, would sneak through the window of Buckingham Palace for some afternoon tea and crumpets with my darling… But I digress! I do have to, however, rather gentlemanly admit that the ceremony pleasantly surprised me, with a very intriguing selection of wines to accompany the gratuitous amounts of food that covered the tables in the main hall. “Ah, a 1926 Chardonnay! A classic! We’ll never get a year like that again,” the oaf Philip sighed melancholically as he absentmindedly poured himself a glass. Of course, I immediately considered interjecting and explaining that wine doesn’t taste all that different regardless of its brand, year or grape variety, but alas, my thoughts were preoccupied by something else. And what, pray tell, could possibly occupy the mind of a gentleman slot hunter? Why, slots, of course!
“A classic! We’ll never see one like that again!” It’s a phrase I’ve often heard tossed around like an unwanted child during a divorce, especially when classic slots are concerned. We know them as “The Avengers”, “South Park”, “Mega Moolah”, “Aliens”, “Gladiator Jackpot” and many more, the slots that every self-respecting slot hunter begins their journey with. The classics are undoubtedly the best that the slot industry has to offer, which is why almost every online casino savannah proudly presents them right on their very new front page. However, there is but one teeny-tiny problem with all of those slots – they’re older than tea! Most slots that are popular today came out quite a few years ago, and while new ones keep getting made, none of them seem to be able to reach quite the same level as the old classics. But why is that? Is it because we reached the high point of slot machines years ago and now are as unable to make something better as Americans are to choose a decent President? After all, we do see a lot of slots being released all the time, but usually those releases go rather quietly and under the radar. Is it really as simple as a matter of quality? Fear not, good sir, for the answer is that much simpler – it’s but a matter of marketing.
While the art of slot hunting is a refined one, sadly not many fine folks practice it. Most prefer to stick to one slot that they like and only move on to something different if they get sick of what they were already playing. Furthermore, most people don’t like to spend too long selecting their slot – they prefer to have a few options available to them. In theory, having a wide selection is great, but in practice, us humans are flawed creatures and prefer to be rather limited. Let’s take, for example, the infamous jam study from 2000. One day, researchers set up a table at a supermarket allowing customers to sample 24 varieties of jams. On another day, they only presented 6 types of jams. While the bigger selection certainly attracted a larger crowd, it was ultimately the people who sampled the fewer jams that ended up buying more. Online casino savannahs work in the same principle – most online slots are merely there to attract attention. A savannah boasting 300 slots ripe for hunting is way more enticing than one that only has 80. However, once the slot hunter has signed on, their attention is directed towards a very limited selection of hand-picked slots in order to make sure they’re not overwhelmed. There’s nothing stopping them from browsing around and hunting for more elusive prey, but most places would REALLY like you to sample their six jams first before going after the 24.
But which slots are selected to be showcased? That’s where marketing comes in. Have you noticed that the most famous slots are all based on big, famous movies? “The Avengers”, “Aliens”, “Game of Thrones”, “Gladiator”, “The Dark Knight”, “South Park”… The overwhelming majority of these slots are based on popular movies and TV shows, and by “popular” I mean “even the Queen has heard of them, and she doesn’t even have Internet access” level of popular. With them, the level of brand popularity is far more important than the quality of the slot… And don’t get me wrong, they’re all brilliant slots, but they’re not the only great slots out there. Just the ones with the most recognizable names. So, to answer the question posed by my own subconscious, shall we ever see another “classic” slot? Why yes, undoubtedly we shall… The moment NetEnt obtains the rights to a movie that made over a billion dollars, that is.